It’s not something you’ll have heard very often. Hull - the place to be, and to invest.
Properties in the city’s latest developments are being snapped up by investors from all over the country, as they rush to secure their place in Hull’s property boom whilst the most attractive opportunities remain - and before everyone else wants in.
The city is undergoing a major regeneration, with unprecedented economic, cultural and social prosperity. This new era is all thanks to years of skepticism and misconceptions around the city, which served only to fire it up like never before.
Having grown tired of being misunderstood, Hull grabbed the initiative, as it always has, and put its name forward to be the UK’s City of Culture for 2017. Against all odds, it won.
That announcement came four years ago, and the transformation that’s taken place since is astounding. Before the first firework display, indie gig, comedy show or rap battle even took place, Hull was already reaping the rewards of taking the title, with fresh economic investments and an enhanced retail and leisure scene.
Siemens’ decision to base a £310m wind turbine blade factory in the city was hailed as the greatest investment in Hull since the Victorian era, whilst George Osborne’s final statement as chancellor gave the city a £13m boost, bringing the total funding available to City of Culture organisers to an incredible £32m.
A prime example of Hull’s property boom is the Fruit Market development, an area of rich character and unique identity with the picturesque surroundings of the city’s marina, and the host of the increasingly popular music festival, the Humber Street Sesh.
Many don’t know of Hull’s stunning waterside location, nor of its status as one of the UK’s major ferry ports to the rest of Europe. Very few know that the city is home to some of the most attractive buildings in the country, including the Town Docks Museum (below), The Deep and the Holy Trinity Church.
The national media, however, have finally begun to take notice. The BBC has promised an “unashamedly Hull-centric” focus throughout 2017, whilst The Times, The Guardian and others have challenged UK-wide perceptions of the city. BuzzFeed’s excellent myth-busting article also set the record straight.
Liverpool, holders of the title of 2008 European Capital of Culture, is a city that shares many similarities with Hull. If there was any doubt about this city’s future after 2017, the figures from Merseyside speak for themselves. 7,000 cultural events were held over the course of their year in the spotlight, with research finding that 9.7m visitors were subsequently attracted to the city - generating a direct economic impact of over £750m. It appears, then, that the Hull has a lot to look forward to.
‘Everyone Back to Ours’, the headline slogan for the City of Culture festival, encompasses just what the area is aiming to achieve - to show the World Hull’s true character, and to welcome everyone with open arms, especially those who have shown more doubt than belief.
Hull’s property market is booming. The time is now to invest in one of the city’s many attractive opportunities, whilst they still remain. You’d better be quick though - the show’s about to start.